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  5. Advertiser Section
  6. Ads

Ads

In the ‘Ads’ section we can ‘Create a new Ad’, ‘Manage the existing ads’ and can view the ‘Ad Reports’.

ads

To create a new ad, click on the link ‘Create Ad’.

To Manage the existing ads, click on the ‘Manage Ads’ link.

To view the ad reports, click on the ‘Ad Reports’ link.

Create Ad

In the ‘Create Ad’ section, advertiser can create a new ad.

We can create 2 types of ads, Text Ad and Banner Ad.

TEXT AD

To create a ‘Text Ad’, choose the Pricing and Ad Type and enter the ad info in the step 1.

Step 1: Ad Info

create text ad - step 1

Name : This is the name given to the ad. This name is displayed in the advertiser section and admin section for future references.

Title : This is the title of the ad. You can see  the title in the ‘Ad Demo’ section.

Description : This is the description of the Ad. In the ‘Ad Demo’ section, we can see the description.

Display URL : This is the url displayed in the ad. The display url is visible in the ‘Ad Demo’ section.

Click URL  : This is the url loaded when we click on the ad.

You can click on the “Ad Preview” button to see the preview of the ad.

Step 2: Location

create text ad - step 2

Here we can select the locations where you want to display the ad.

It is worldwide by default. If you want to display it in United States only, please select United States in the left column and move it to right column by clicking the right direction arrow.

After selecting the locations, click the ‘Add Location’ button. Step 2 is now completed and click the “Next” button to go to step 3.

Step 3 : Keywords

create text ad - step 3

We can enter the keywords and click the “Add Keyword” button. If we have not entered the keywords, the ad is global targeted without any keywords. Click the “Next” button to go to Step 4.

Step 4: Device Target

create text ad - step 4

We can select the device, operating systems and browsers here.

After selecting the fields, please click on the “Update” button. Click the Next button to go to step 5.

Step 5 : Pricing

create text ad - step 5

CPC Rate : This is the click value for the ad. That is, if any one click on the ad, the amount spend will be equal to the cpc rate. There is a suggested rate and this value is generated based on the existing ad pricing.

Ad Total Budget : This is the total budget for the ad. The ad will stop displaying on reaching the total budget.

Ad Daily Budget : This is the daily budget for the ad. If exceeds this budget, the ad won’t display again in that day.

 

Click the “Add” button and the ad is now ready and we can see the pricing status.

Note: On creating the ad the total budget will be deducted from the advertiser account and reserved for the ad display.

create text ad - step 5 complete

BANNER AD

To create a banner ad, choose the ad type ‘Banner Ad’ in the create ad section in step 1.

Step 1 : Ad Info

create banner ad - step 1

Name : This is the name given to the ad. This name is displayed in the advertiser section and admin section for future references.

Click URL  : This is the url loaded when we click on the ad.

Banner Size : This is the size of the banner ad. You can select the size from the drop down menu.

Banner : You can upload the banner here.

 

Click the “Next” button to go to the next step. The rest is same as the Text Ad.

Manage Ads

In the ‘Manage Ads’ section, advertiser can manage all the ads.

manage ads

We can see the detailed reports if we click on the ad ID.

To edit the ad, click the ‘Edit’ button.

Click the ‘Delete’ button to delete the ad.

Click the ‘Pause’ button to pause the ad.

Click the ‘Resume’ button to resume the ad.

detailed report - advertiser

Here we can see the overall reports, keyword based reports and time based reports with impressions, clicks, CTR and money spend.

Ad Reports

In the ‘Ad Reports’ section, advertiser can see the report of all the ads.

Ad report - advertiser

It shows the Impressions, Clicks, CTR and Money spend on the ad.

To view the detailed report of each ad, click the ‘Detailed Reports’ button.

Here we can see the overall reports, keyword based reports and time based reports.

detailed report-overall

detailed report-keyword based

detailed report-time based

 

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